Design is as much to do with science (process) as it is to do with art (emotion). The former of which is universal, the latter is influenced by culture, and when together, will find solutions for the brief. I will first enquire to listen, secondly research meaning to find evidence, then offer reason with ideas to complete the process.
The idea of a brand, logo or icon dates back to the beginning of visual communication. Whilst early 'marks' depicted rank and authority, as in coats of arms, marks of trade gradually emerged.
The oldest registered trademark in the world is the Bass triangle of 1875, brewers of fine ale in England. The simple red triangle appeared on all their products before 'advertising' was a profession, before 'branding' was a university degree.
Recognizability and continuity are how we remember products and services. Instant recognition of images presented in promotion is considered as well as continuity of quality.
Before offering products and services, you will already have researched the market and refined the items. You intend to provide either something different (alternative) or superior (competitive).
First impressions are important. Bbefore launching, there is no better reason why your image must have the same quality of investment and attention as your product and service.
From discovery and development to media and identity, full circle, see 'History'.
Take your image as seriously as you take your beach.